Beauty, Fashion, Trends & Empowerment
So after your first burst of water to wet the hair, the following shot will include the properly dosed product, which is then rinsed clean, utilizing significantly much less water than traditional strategies. They’ve dubbed this methodology Cloud Cleansing, and it’s getting used with the brand’s Kèrastase and L’Orèal Professionnel salon products. “L’Oréal’s century-long legacy of haircare formulation leads us to the salon as a major focus in our sustainability journey,” says Balooch, head of L’Oréal’s Technology Incubator. Not to be outdone, Ulta introduced a partnership with DoorDash in October for identical day delivery in select cities throughout the country, …
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